Netflix recently passed on reviving NBC’s Warner Bros. One factor that could have been an issue with the show moving would have been Universal TV asking Netflix to take on more production costs for the series.īajaria, also former president at Good Girls studio Universal TV, has continued to be more selective when it comes to reviving canceled broadcast series. The failed effort to move the series to Netflix comes after former NBC co-president of scripted Tracey Pakosta - who renewed the show multiple times during her run at the network - exited to become head of comedy at Netflix, reporting to Bajaria, who now serves as vp global television. Season three, it’s worth noting, more than doubled its linear audience thanks to in-season streaming on Disney-owned Hulu and NBC’s digital platforms. Season three topped Nielsen’s streaming rankings after it arrived on Netflix.

The fourth season of the drama averaged a mere 0.7 in the all-important advertiser-coveted adults 18-49 demographic, down more than 22 percent year-over-year, and 2.74 million total viewers (off nearly 20 percent) when factoring in seven days of delayed viewing.

Historically, Good Girls has been a linear dud. But now, in an era where every major media conglomerate has its own streaming platform, such a structure prohibits the ability to move a show like Good Girls to NBCUniversal’s own platform, Peacock. The move helped offset the costs of the series but also limited the ways in which producers Universal Television could further profit given Netflix had already secured both global and SVOD rights.Īt the time, the model made sense for shows like Good Girls, The CW’s Dynasty and Syfy’s since-canceled Nightflyers as the early sales to Netflix reduced the financial burden of pricey original scripted series.

Netflix boarded Good Girls before the drama - starring Christina Hendricks, Mae Whitman and Retta as friends who become entwined in a criminal enterprise - launched on NBC as part of a new business model created by the streamer’s then-vp content Bela Bajaria. 'You' Creator Talks Plotting the Season 4 Twist: 'We Had This in Mind for Several Seasons'

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